Yeti Motion Graphics is a company run by Chris Johnstone, who works in Animation, Graphics and Art Direction in the United Kingdom. He has worked in many television companies and advertising brands like Nike, Turner Broadcasting and Sky.
Many of his work have been created from different forms of media. In his recent showreel, there is a mixture of 2D animation and 3D graphics to give life and character for the purpose of what they are promoting. in an example, the segments for the international children's channel "Boing" uses a series of characters that would turn red and eventually bounce or react in a silly manner, which represents what appeals to the target audience the channel is aiming for. these segments in particular use 2D and 3D graphics to create a colorful and humorous world of animation and scenery to grab the attention of the young viewing audience and to promote any programming or a events associated with the channel. In another example, there are a few digital graphics used on photo imagery, to make them look like a series of newspaper characters in a stop-motion animation.
It shows that you can bring an idea to life in any form of media used.
Yeti Motion Graphics Showreel 2006 from Yeti Motion Graphics Ltd on Vimeo.
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