Mainframe is a UK-based motion graphics company in London. They specialise in creating 3D animation and Visual Effects for advertisements and television clients, e.g. Comedy Central, Turner Broadcasting, BBC, etc. Their earlier projects show a mixture of flat 2D animation blended with full motion 3D graphics, with a full blend of colour and texturing.
In this example, Mainframe created a new brand for the television network Boomerang, which was launched in 2012. the brand uses a series of 3D visuals and realistic background imagery, while the channel logo is made up of a special spline tool to give it a rubbery characteristic. the animation shows the Boomerang logo/ribbon move around several places in the universe, like from outer space to under water, and interacting with any characters that block its path. Other objects and additional characters, such as the space alien and planets below, are created in 3D graphics, but some are have a flat 2D look. The idea is to give the characters a cartoon personality to blend the brand with the programming broadcasting on the network, while the backgrounds made up of photo imagery give the brand a realistic feel. It shows a mix of 2D and 3D that makes this an entertaining and interesting piece of Motion Graphics.
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| http://mainframe.co.uk/projects/boomerang |
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