Many of their examples have been created for broadcasting and corporations, and developing new ideas for both areas. In the past, they created works for advertisements, opening credits for tv shows, and various other snippets for events in the United Kingdom. according to their website, they provide everything in production and such, including concepts, scripting, the animation and editing.
In this example, we have a sting they made as part of a competition for the British Animation Awards (or BAA). Here, they've used the idea of the BAA logo, and made it into a character. You don't actually see the character until the camera zooms out, and reveals the entire character and the rest of the scene. The sting is a 2D motion graphic, where a sheep is just minding its own business, in the bad weather. But it all builds up to a humorous ending when the weather changes. While the pink background color clashes a little with the character (especially as the sheep has no outline in this short), it's a nicely animated segment which relates well to the event they've made it for, and the possible mascot that it's part of.
BAA Sting from Smart_Party on Vimeo.
http://thesmartparty.co.uk/
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